If a picture is worth a thousand words, a video must be worth ten times that amount, don't you think? And if ComScore is right, then a professionally produced video is actually worth thirteen times a thousand more words!
Anyway, we can all agree that a well-made video is far more memorable than an article. That's just Marketing 101, though how many marketers truly grasp, understand and act on it is hard to say. Do you?
The fact is - and most marketers know it all too well - doing video takes time and effort. A lot. Many just don't have the skills themselves. And simply "doing video" versus doing it well are two very different things.
Few marketers (or outsourcers, for that matter) have the combination of background, skills and talent to produce the kind of professional-grade videos you need these days.